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BREAKING INTO SEO EXCELLENCE AND TOPPING SERPs
Calle Ocho News Taps Into Ranks
To Attract A Global Audience
409.84%
Increase in
Organic Traffic
309.76%
Increase in
Conversions
1,400%
Increase In Top 3 SERP Rankings
Get Your Free Proposal!
The Client
Calle Ocho News is a Latin American community-based publication company. Founded in 1998, the Miami-based company has established itself as a digital media outlet that connects Hispanic communities through stories, news, and events.
The Challenge
In an effort to increase their reach within the Hispanic community, Calle Ocho News partnered with Content Development Pros (CDP) in 2020. The main point of concern for the publication was to focus on improving their search engine ranking position.
The Plan of Action
As a news agency, the point of focus was to increase web traffic and ensure the ideal target audience is tapped into by using relevant keywords and SEO marketing.
In an effort to improve search engine visibility and increase organic traffic, we conducted the following activities:
- Keyword and competitor research
- Link building
- Social media posting
- Guest blogging
Multiple content marketing assets were created and posted on relevant platforms to build credibility for ranking the website on high search intent keywords.
The Results
Since partnering with CDP, Calle Ocho News has achieved milestone search engine rankings through SEO marketing.
The SEO efforts yielded the following:
- 409.84% increase in organic traffic
- 309.76% increase in conversions
- Top 3 SERP rankings for 75 keywords
- 52.4% traffic from informational-intent keywords
SEO Performance Overview of 2020
29,322
Organic Traffic Users
3,555
Keywords Ranking
5
Top 3 SERP Rankings
SEO Performance Overview of 2023
149,459
Organic Traffic Users
14,567
Keywords Ranking
75
Top 3 SERP Rankings
The Statistics
Campaign Performance Statistics 2020-2023
409.84%
Increase in organic traffic
309.76%
increase in Keyword Ranking
1400%
increase in Top 3 SERP Rankings
52.4%
informational-intent keyword Traffic
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